Waterfront
# 132
Northwest Florida · Nearly 40 years
Roofing is our specialtyin Northwest Florida.
Nearly 40 years replacing roofs and restoring storm damage from Pensacola to Panama City. State licensed roofing contractor. We answer the phone and we show up.
Nearly 40 yearsState licensedBBB · A+Free estimates
Takes about a minute. Fast response, no obligation.
FL Certified Roofing Contractor
Atlas Pro Plus Diamond
Nearly 40 Years in NW Florida
Insured & BBB A+ Rated
What we do
Every roof system,
from shingle to seam.
Residential and commercial roofing under one licensed crew: installation, repair, restoration, and inspections.
Roof Installation
New construction and full residential replacement. Architectural shingle and beyond.
Roof Repair
Leaks, missing shingles, flashing, and vents, diagnosed and fixed fast.
Storm Damage
Hurricane assessment, insurance claims help, priority repair scheduling.
Commercial Roofing
TPO, modified bitumen, and metal systems for retail and industrial.
Roof Coatings
Silicone and acrylic restoration coatings that add years of life without a tear-off.
Roof Inspections
Wind mitigation reports, pre-purchase reviews, and annual maintenance checks.
Field log
Recent jobs across the panhandle.
A look at what's left our shop lately. Real projects, real timelines, no stock photos, no inflated reviews.
Commercial
# 131
Residential
# 129
Why Whitrock
Built on the panhandle. Built to last.
Whitrock Associates was founded by Keith Rockman, a lifelong NW Florida resident with nearly 40 years of roofing behind him. All these years later we're still answering our own phones and standing behind our work.
Read our storyRoofing is our specialty.
We run roofing as a dedicated division: its own license, its own crews, and nearly 40 years of focus. When Whitrock puts a roof on your house, a specialized team does the work, not a crew pulled off another job.
We deal with insurance.
After a storm, we'll meet your adjuster on the roof, document the damage, and price the claim. You shouldn't have to fight with your insurance company alone.
We start when we said we would.
Crews show up on the date on your contract. If something pushes a job, you hear from us first, not the other way around.
Storm & Hurricane Damage
Did your roof take a hit?
We'll handle the insurance.
Northwest Florida sees its share of storms. We meet your adjuster on the roof, document everything, and price the claim, so you don't pay out of pocket for what your policy already covers.
Customer reviews
What people say after the crew leaves.
“I called Whitrock Associates, Inc. II to check on my property's roof. Jono Scilzo was the agent, and I recommend this gentleman; he arrived on time. Immediately, he checked for any visible sign of water intrusion, which was my main concern, and made a thorough inspection of the roof. A+”
Gloria G.
Roof inspection
“I couldn't be more pleased with the Whitrock Associates team. From Keith to Danny to Gio, I've just had an awesome experience with them. They do great work, make it super easy on you as the homeowner, and the end product is great. Couldn't recommend them enough.”
Stephen P.
Verified customer
“10/10 recommend this company. Customer service was excellent, crew was friendly and professional. All around great guys.”
A. Donahue
Storm & wind damage repair
Where we work
Serving all of
Northwest Florida.
We cover Escambia, Santa Rosa, Okaloosa, Walton, and Bay counties, from the Alabama line to Panama City. If you're on the panhandle, we likely have your zip code.
View all service areasRoofing guides
Straight answers from the crew.
Honest write-ups on roofing, storm prep, and insurance claims for Northwest Florida homes.
Roofing 101Roof repair vs. replacement: how to tell which one you actually need
A straight answer to the question every homeowner asks first. Age, scope, insurance angles, and the math that decides it.
7 min read
Storm & InsuranceWhat hurricane season actually does to a panhandle roof
Three failure modes we see every summer, the parts of the roof that almost always go first, and what you can check before the next named storm.
9 min read
Storm & InsuranceFiling a roof insurance claim, step by step
The order we walk every claim through with our customers. What to document, what to say, and how to push back when an adjuster lowballs the scope.
12 min readFAQ
Roofing questions, answered
What areas do you serve?
All of Northwest Florida, from Pensacola to Panama City: Fort Walton Beach, Destin, Navarre, Gulf Breeze, Niceville, Crestview, and the surrounding panhandle. See every service area.
Do you handle insurance claims after a storm?
Yes. We meet your adjuster on the roof, document the damage, and price the claim so you don't pay out of pocket for what your policy already covers. More on storm damage and insurance.
Are you licensed and insured?
We're a Florida state-certified roofing contractor (license CCC1326942), BBB accredited with an A+ rating, and an Atlas Pro Plus Diamond contractor. Every job is fully insured.
How much does a new roof cost?
It depends on the size, pitch, material, and access, so there's no honest flat number without seeing the roof. We give free written estimates that match the final invoice. Request a free estimate.
How soon can you come out?
Quickly, and we prioritize storm emergencies. We answer our own phones at (850) 862-7900, so call and we'll tell you exactly when we can be there.