About Whitrock

Built on the panhandle.
Built to last.

Whitrock Associates was founded by Keith Rockman, a lifelong Northwest Florida resident with nearly 40 years of roofing behind him. We're still answering our own phones, working with our own crews, and standing behind every job that leaves our shop.

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Whitrock Associates crew installing a new shingle roof in Northwest Florida
Founder
Keith Rockman
Fort Walton Beach, FL
Our story

Nearly 40 years of doing the work right.

Whitrock Associates is a locally owned company, founded by Keith Rockman. Raised here on the panhandle, Keith has spent nearly 40 years in roofing, watched the Gulf Coast grow into what it is today, and built the company out of a genuine passion for the work.

All these years later, we still answer our own phones, still walk every roof before we quote it, and still write estimates that line up with the final invoice. Doing the work right has always been the entire business plan.

We've earned our reputation the way you'd hope: a current A+ standing with the Better Business Bureau, and Florida licenses in both roofing and general contracting. We work hand in hand with the surrounding counties and cities, with the permit relationships to get every job done efficiently and by the book.

Roofing is our specialty, and we run it as its own dedicated division. The same standard carries across everything else we build, from a full reroof to a remodel.

40
Years of experience
5,000+
Projects completed
14
Cities served
Diamond
Atlas Pro Plus
How we work

Four rules we don't break.

01

Walk every roof.

Estimates aren't faxed in from a satellite photo. A real person walks your roof, takes real measurements, and writes a real number.

02

Hold the schedule.

If we say Tuesday, we mean Tuesday. If something slips, you hear about it from us first, not when the crew doesn't show up.

03

Fight for the claim.

We meet your insurance adjuster on the roof, document what they miss, and price the claim to what your policy actually covers.

04

Stand behind the work.

Manufacturer warranty on the materials, workmanship warranty on the install, and a phone number that picks up when you call.

Credentials

The paperwork is in order.

Licensing, insurance, and certifications: all current, all verifiable, all listed below. Ask for our cert sheet anytime.

  • FL Certified Roofing Contractor
    CCC1326942
  • FL General Contractor
    RG291103779
  • Atlas Pro Plus Diamond
    Atlas's top contractor tier
  • BBB Accredited Business
    A+ Rated
  • Workers Comp & Liability
    Fully insured
  • Wind Mitigation Inspector
    FL-certified · in-house
  • Based in
    Fort Walton Beach, FL