Built on the panhandle.
Built to last.

Whitrock Associates is a locally owned company, founded by Keith Rockman. Raised here on the panhandle, Keith has spent nearly 40 years in roofing, watched the Gulf Coast grow into what it is today, and built the company out of a genuine passion for the work.

All these years later, we still answer our own phones, still walk every roof before we quote it, and still write estimates that line up with the final invoice. Doing the work right has always been the entire business plan.

We've earned our reputation the way you'd hope: a current A+ standing with the Better Business Bureau, and Florida licenses in both roofing and general contracting. We work hand in hand with the surrounding counties and cities, with the permit relationships to get every job done efficiently and by the book.

Roofing is our specialty, and we run it as its own dedicated division. The same standard carries across everything else we build, from a full reroof to a remodel.