Privacy Policy
What we collect when you use this site or request an estimate, how we use it, and the choices you have.
Last updated: June 2026
Overview
Whitrock Associates, Inc. II ("Whitrock," "we," "us," or "our") respects your privacy. This policy explains what information we collect when you use our website or request an estimate, how we use it, and the choices you have. It applies to whitrockassociates.com and the forms and contact options on it.
Information we collect
We collect two kinds of information:
- Information you give us. When you request a quote, call, email, or fill out a form, we collect the details you provide — typically your name, phone number, email address, property location or ZIP code, and a description of your roofing project.
- Information collected automatically. Like most websites, we automatically receive standard technical data such as your IP address, device and browser type, pages viewed, and the date and time of your visit. This is collected through cookies and similar technologies.
How we use your information
We use the information we collect to:
- Respond to your inquiry and prepare an estimate for your roofing project.
- Schedule inspections, work, and follow-up communication.
- Coordinate insurance claims and warranty matters when relevant to your project.
- Operate, maintain, and improve our website.
- Comply with our legal obligations and protect against fraud or misuse.
Cookies and analytics
We use cookies and analytics tools to understand how visitors use the site so we can improve it. These tools may collect usage data in aggregate. You can set your browser to refuse cookies or alert you when cookies are being sent; some parts of the site may not function as intended if you do.
How we share information
We do not sell your personal information. We share it only as needed to run our business and serve you — for example, with service providers that help us host the website, analyze usage, or communicate with you, all of whom are expected to protect your information.
We may also disclose information when required by law, to enforce our agreements, or to protect the rights, safety, and property of Whitrock, our customers, or others.
Data retention
We keep the information you provide for as long as needed to respond to your request, perform and warranty our work, and meet legal, tax, and recordkeeping requirements. When information is no longer needed, we take reasonable steps to delete or de-identify it.
Your choices
- Marketing: you can opt out of non-essential communications at any time by replying to a message or contacting us directly.
- Access and correction: you may ask us what information we hold about you and request that we correct or delete it, subject to our legal recordkeeping obligations.
- Browser controls: you can manage cookies through your browser settings.
Security
We use reasonable administrative and technical measures to protect the information we collect. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
Children's privacy
Our website is intended for adults and is not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the "last updated" date above. Your continued use of the site after a change means you accept the updated policy.
Contact us
Questions about this policy or the information we hold? Reach us at info@whitrockassociates.com or (850) 862-7900. You can also reach us through our contact page. Whitrock Associates, Inc. II, Pensacola, Florida.
